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Google – New Rules for Mobile Ads and Pop-Ups

Google – New Rules for Mobile Ads and Pop-Ups

Google made two announcements that will impact the mobile experience in the coming months. The mobile-friendly label in search results will be removed since most of the websites that come up on mobile searches has met the criteria and also, starting January 2017, websites with content not readily accessible because of intrusive mobile pop-ups will not rank highly in mobile searches. The company is now fully geared toward mobile optimization.


Last May, Google has fully rolled out its second version of the mobile-friendly update giving priority to mobile-optimized websites in searches. The “mobile-friendly” tag on Google searches can be seen to help users look for readable pages on mobile. The company said that 85 percent of the websites on searches are mobile-friendly so it will be removing the unnecessary label. However, the update will still be a ranking signal in searches. Websites that are not mobile-optimized will be penalized and will not rank well

Mobile ads and pop-ups

After January 10, 2017 websites with annoying ads and mobile pop-ups will be penalized. It is important that content must be readily available to users so ads and pop-ups that obscure information should be minimized. Of course, this update will be a welcome relief to mobile users with smaller screens.

Websites with annoying pop ups that cover most content can be penalized:

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However, there are exceptions to the rules. Pop-ups like these are still acceptable:

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Website owners should consider these:

  • Ads should not cover the main content. Avoid spammy and aggressive ads that gives poor navigation experience to users.
  • From mobile searches, users should not be directed to pages with intrusive ads that should be dismissed before going to the main page.
  • Pop-ups for cookie usage and age verification will be considered acceptable.
  • Small pop-ups that can be easily pushed aside are permissible


It is best to take advantage of this new algorithm and updates from Google. More and more users prefer to go mobile to search the internet, order and buy products, thus websites must be configured to be used in mobile phones.  Web  pages must be fitted to be read in small-sized smartphone gadgets. Websites should automatically  determine if a mobile device is used then users should be redirected to the mobile home page. Page texts should be readable without the need of zooming. Links are appropriately spaced apart so the users can tap only the desired link. Check out the Google Mobile-friendly Test to determine if your site is responsive for mobile usage.

Sign8 SEO in Tampa can help give your business a boost by providing maximum mobile online exposure. Call – (813)419-7635 now and consult to one of our Tampa SEO experts who will guide you to benefit from these Google updates.



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