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Improve the Page Speed of your Website

Improve the Page Speed of your Website


web pages speed

Do you want the most affordable and the highest Return on Investment (ROI) in search engine optimization? Invest in optimizing your website speed! You don’t want to waste all the functionality of your website just because your visitors are frustrated of your  web pages speed. Web users  hate waiting. Have your website loading time optimized to rank and convert better!


Various Factors Affecting Website Speed.

What are the factors that could influence the website speed? The following terms may be unfamiliar to some, but it is important to delve on these definitions to have a clearer view of the available options in web pages speed optimization.

  1. Server Error: The webpage shows the Error 500 – Internal Server Error message. This happens when the web server doesn’t respond properly. The problem is not on the website per se. Sometimes the web server is not configured correctly or unable to make complete a request and possibly, there could be an internal error.


  1. HTML, Javascript, and CSS files: These files are necessary for your website’s basic function.  However, using too many plugins can slow down a website. These files are sent to the user’s browser every time users visit a website so every file can contribute to the loading speed.


  1. Browser Caching: When a user visits your website for the first time, parts of the site has to be downloaded like javascript files, images, HTML documents and images. The files will be stored in a cache or temporary storage. The next time your audience visits the site, the browser will load the page without making another HTTP request to the server. Therefore, the loading time will be reduced after the browser is cached.


  1. Image Optimization: We all love images that catch the attention of the user, but these images must be optimized for fasting loading speed. The images can be reduced, but the quality must not be minimized. There are many plugins which can automatically optimize images  for your website. Another way of optimizing images is using the appropriate alt tags to the images. The alt tags associates appropriate keywords to your images. Thus, optimized images can help your website achieve better rankings in search engines.


  1. Number of Redirects: URL redirects or URL forwarding is a technique for making a web page available under another URL.  When a user opens a URL, the browser will open to another URL.  The URL maybe redirected for a variety of reasons like business name change, fusion of two websites, redirection to an updated content or domain name.  The number of redirects in a website should be minimized because redirecting pages contributes to additional HTTP requests and can increase load time.


  1. Server Location and Maintenance: Many sites have US server locations which provides faster accessibility to users in the US.  However, when the website is accessed from another country, users will experience slower web speed. The CDN (Content Delivery Network) series of servers and Points-of-Presence all over the world can simulate a closer server to the user. This system serves the cached version of your website to locations far from your server. Thus, a user visiting from Singapore will get served from a server in Asia as opposed to a server in the US. This will ultimately optimize your web pages speed.

Check your website’s speed using Google’s Pagespeed Insights. This tool will give you very valuable data and elements of your website that you can improve on.

Enhance your Website’s speed now for better user experience, visitor engagement and better online sales. Remember that the time between clicking your website’s link and displaying the whole content is very crucial. Don’t let the user abandon your website – Deliver your content instantly!

Contact us now for web speed optimization! Sign8 SEO


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